Red Bull Zero (New Taste) Energy Drink Review

Red Bull Zero receives a mild refresh after about eight years since its original debut, sporting approximately the same can and identical caffeine quantities, though there is now an alleged "new taste." Why the company revamped so little here is beyond me, but the design today is at least easy on the eyes, or at least, easier to film with today's surplus of cheap megapixels compared to when things were first reviewed here.

Without a sample of the original brew here for a side-by-side comparison, but the flavor here is not just long in the tooth- it is wearing dentures. It is your usual Red Bull illustration here, an unsophisticated bedding of lemon and bubble gum dominate every imbibe. Vanilla and apple are bit players in the world of Zero's restructuring, newtured nuances that swiftly become lost in the sea of familiarity. Yet there is an earthiness that bubbles up through the familiar soil, joined unjustly by a metallic staining, no doubt due to the indelicate taste of guarana and the aluminum walls of the twelve ounce transport. This post-sip-perversion does not quite destroy the drinkability, an irritation interrupted by a most agreeable acidity, but your tongue can only be distracted so quickly and for so long. The last element here is the sweetness, ace-k and sucralose doing a most unimpressive impression of honest sugars at their best day on the job, tasting acutely artificial despite the duo demoing more restraint in other potables. Thus Red Bull Zero is less "new taste" and more "old, lame taste."

A buzz lasting just two hours in today's world is lackluster, especially when it comes at such a premium price. Ingredients include: caffeine (114 milligrams), B vitamins, and taurine. In the end, Red Bull Zero (New Taste) looks, tastes, and performs like it did eight years ago. What is so new?

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