Wednesday, April 21, 2010

Howling Monkey Elixir Energy Drink Review

Howling Monkey Elixir easily has the most bizarre can I've seen since push it sugar free. There's a crazy circus theme to the design, and there's a screaming monkey surrounded by scrambled text. But honesty, there is just too much writing that it makes it hard to follow and difficult to identify. Lines like "Multi-Vitamins" is anything but necessary, and if it has to be on the can, it should only appear to the side. While I really do like the whole carnival feel to it, I can't say I like the can until they tone down all the text.

Howling Monkey Elixir's flavour has a couple aspects of a Red Bull clone to it, but not enough for it to be labeled one. It's initially a faintly sweet blend of sourness and tartness that's undermining a quiet blue raspberry. The blue raspberry taste's candy like by being artificial in nature. Following is a slightly cloying maraschino cherry that ends with a heavily chemical taste. Thankfully, there's a reappearance of sour and tartness that begins to arise, which helps dull most of the unpleasantness from the cherry and chemical taste. There's a bit of a butterscotch nuances roaming the latter part of the experience, but never does it become overwhelming or anything more than a nuances. Howling Monkey Elixir ends with a syrupy coat across your mouth, which is probably due to the use of HFSC. Overall, Elixir tastes strange, is far too sweet, and is a bit uneven, but for some reason I enjoyed each sip.

Howling Monkey promises to be extraordinarily potent, and while that's a bit of an overstatement, there's definitely some power behind Elixir. For nearly four hours I had jitters and my energy level increased. It did end in a crash, unsurprisingly though, and each can contains: caffeine, taurine, inositol, ginseng, guarana, D-ribose, several B vitamins, and vitamin E. In the end, Howling Monkey Elixir has little that should impress me, but whether it was for the cluttered yet crazy can, the somehow enjoyable taste, or the rather potent kick, it's the cold definition of a "guilty pleasure."

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