Tuesday, September 28, 2010

Diamond Cutter Energy Drink Review

No no, the picture to the right isn't a beer, but instead Diamond Cutter Energy Drink. I don't quite know why the company would make the bottle look like a beer, as both drinks occupy completely different beverage markets, and consumers could easily be confused and lose interest. But that aside, I really love glass bottles, and while I'm glad Diamond Cutter comes in one, its label looks generic and unexciting. It lacks anything that holds your attention, and the namesake diamond dominating a large amount of space doesn't even shine or look valuable.

What flavour would you expect from an energy drink that looks like a beer? Well, according to Diamond Cutter, a Red Bull clone makes sense.; albeit a fairly unique clone. Beginning mild but quickly gaining strength, a sweet tart-like taste cloaked partially by gumminess takes root. It overlays an eccentric lemon and apple stitching who is light but laced playfully with a distinct tartness that befriends easily with both the prior and the proceeding. A swelling of more sweetness follows a cloying red grape who's intensively candied tasting. There's a powdery afterthought of blue raspberry that lifts aspects from the past fruit and confines the two into one somewhat enjoyable though slightly overwhelming presence. The grape acts as the finish of the experience, which then leaves behind a non-syrupy though sickly sweet lamination for your dentist. The liquids carbonation is bubbly, but goes mostly unnoticed. Overall, Diamond Cutter's flavour is a genial, though fundamentally familiar, take on the classic taste.

Diamond Cutter kicks a lot like its obvious flavour inspiration and clones. I had energy following fairly immediately after, and it lasted all of two and half or so hours. I had no jitters during and I didn't crash. Each can contains: caffeine, taurine, inositol, and several B vitamins. All in all, while it did contain some promise, Diamond Cutter is essentially a cookie cutter energy drink.

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