Friday, October 8, 2010

Loop Blueberry Pomegranate Energy Drink Review

The other day when I walked into my local K Mart, I can honestly tell you that I wasn't expecting to find an extension to their private label energy drink Loop. The billed flavour is Blueberry Pomegranate, and it comes in a can that takes the standard Loop design and adds a wild colour scheme of white, purples and blues. The result is a crazy neon light show that reminds me greatly of Buzzed Energy, but more busy and less organized. But that works in the cans favour, and if it wasn't for the "Smart Sense" thought bubble hovering the logo, I'd say that the can is one of my favourite in recent memory.

Loop Blue Pom pours out a grape soda-like colour that doesn't smell as appealing as I imagined. Beginning a simple and muffled red grape flavour, the taste at this point is gummy and thick on your palate. The grape's sweetness is strong but bleared by all that surrounds it. There's a following emanation of blueberry that's ill defined and quickly ceded by a proceeding advent of pomegranate. But directly before the pomegranate onsets, there's a spiking influx of a tart cranberry that is cancelled as quickly as it appeared. But the pomegranate misappropriates it the tartness before it dissolves with the fruit it originally emerged with. However now the pomegranate feels a bit congested with both its own cloyed sweetness and the new tartness. The experience then ends after allowing the just prior to begin to thrive. The liquids carbonation is slight yet rough, which creates a balanced control on the easiness between sips; never does it go down too fast but never does it become a chore to drink. Overall, while Loop Blue Pom's flavour was vastly different from most other blueberry pomegranate energy drinks, it still ended up tasting like a poor alliteration of them.

For two and a half hours after finishing the entire can I felt decently energized. I had jitters all throughout and I crashed hard when it ended. Each can contains: caffeine, taurine, inositol, and a variety of B vitamins. In the end, while Loop Blueberry Pomegranate hardly impressed me, it's a far better value than Loop Original, especially since both cost the same.

1 comment:

  1. Loop is really good in my opinion. The 'Original' LOOP has notes of a cloudberry-like flavour.

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