Loop Sugar Free Blueberry Pomegranate Energy Drink Review

Loop Sugar Free Blue Pom's can has a boring silver background that thankfully is layered with the line's trademark wild neon colour pattern. The two actually work well together, admittedly not as well as it did with regular Blue Pom. Like its sugared brother, I dislike the "Smart Sense" thought bubble towards the top rim, but now I also dislike the large text towards the bottom rim. I just find it a bit too big and distracting.

A stark, albeit fake and dull pomegranate taste begins the experience. It has a mild and bland synthetic sweetness and a rough margin of carbonation. The sweetness doesn't taste artificial per se, but it lacks a certain energy and robust facet that distinguishes it from real sugar. The pomegranate has an adjunct blueberry that's suffocated partially by the harsh carbonation; the fruit is only allowed the occasional opportunity to breath itself into the initial fruit. The blueberry does a desultory dip into a cranberry taste that momentarily cloaks the submerged, and adds a sordid tartness that halfway resembles the pungency of a bygone dairy product. The experience then approaches its demise, and along with the subtle but steady weakening of all the prior, there's slight addition of a grape that doesn't taste actual but instead more like an essence. Overall, Loop s/f Blue Pom's flavour often reminded me of Moxie Thunder, which wouldn't of been my first choice if I was to try and mimic another drink's taste.

Loop Sugar Free Blue Pom's energy ingredients are much like others in the line: caffeine, taurine, inositol, and a variety of B vitamins. I received slight jitters, a kick that lasted two and a half plus hours, and no crash. All in all, Loop Sugar Free Blueberry Pomegranate retails for only a dollar, which isn't bad until you consider all the other drinks that also run that much.