Pure Fuel

While at my local Rite Aid, I was just briefly breezing by the supplement section, when a $.99 sale sign caught my eye. The only thing that was $.99 was a lone, dented, and dirty can of Pure Fuel. Pure Fuel is made by Twinlabs, a company I've never previously heard of. While Pure Fuel is marketed as a "preference supplement," it also claims to improve energy levels, which in my book means it's an energy drink. Pure Fuel is sugar free, and since there's no flavour indication, I'm assuming it's a Red Bull clone. But after a recent lo-quality sugar free Red Bull clone, I'm not exactly Mr. Excited about Pure Fuel.

FIRST IMPRESSION: The can reminds me of Go Fast, only better executed. The name isn't confusing, and the design is less cluttered with text. The colour scheme is black, gray, and red, which I feel matches the persona of the typical preference supplement consumer. While I like the overall can to Pure Fuel, I find then name to be a bit gimmicky. It may match the overall energy drink image, but it's still a little silly.

TASTE: I opened up the can and the essence of imitation vanilla filled my nose. Not what I was expecting. The flavour begins with a strong bubble gum and lemon that is quickly extinguished by a brutal vanilla, then a sweet lime and lemon alloy appears, and concludes the experience. The surge of vanilla gets significantly weaker after the first sip, which helps improve drink-ability. At no point does any sugar free taste pop up, which is a positive. The only real disappointing aspect about the taste was that around half way through the can, the flavour began to grow boring and stale. Overall, while nothing really creative or amazing, Pure Fuel is a decent tasting sugar free energy drink.

KICK: Each can contains: caffeine, Taurine, ginseng, guarana, eleutherococcus, ginkgo, green tea, and 100% of your daily intake of Vit. C, riboflavin, Niacin, B12, B6, and pantothenic acid. Soon after I was about done drinking Pure Fuel, my energy levels started to increase steadily. They continued to grow until about thirty or so minutes after consumption. They lasted a good three hours, and once the three hours ended, I began to crash. I was left mildly groggy and I had a bit of a headache.

FINAL WERD: There was a reason why Pure Fuel was on sale and dirty, nobody wanted it. And if your one of those people who ignored Pure Fuel on previous occasions, then you can be excused. Pure Fuel is average in every way, which while that may not be the best words the company would want to read, their product wasn't the best beverage I'd want to drink. I paid $.99 for Pure Fuel on sale, and though I don't believe I wasted my money, I don't think I got all my money's worth...3.2/5

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