Not Rise, like the coffee, or Rise, like the Mtn Dew (who ended up being sued by the former), here we have "Ryse Fuel," with an "y." See, it is completely different. And to make matters even worse, today's variety features the Sunny D license, which is of course a soft drink marketed to kids on a drink totally inappropriate for said kids. That is not to say adults cannot drink Sunny D, but who its target audience? The package is otherwise busy, with text of all different sizes and fonts flying in all sorts of different directions.
As someone who was once a kid (and probably a kid still at heart), I have had Sunny D before: its distinct "not entirely juice but still not soda" flavor is so ingrained my person that when something like Ryse Fuel comes along and mucks up the classic profile, I notice. The first sin is being carbonated, so sips smack your palate with an incongruous texture, a sharp, almost spiky mouthfeel that would be more inline with an orange soda than its source material. The real stuff also contains some actual fruit nectar, something not present here, and it shows. Orange is the dominate flavor (duh), a potent impersonation of the same-colored produce, and it makes up a bulk of every sip. The front of the shrink-wrapped can shows images of what my eyes detect as lime, lemon and grapefruit, but only the lemon really shines through, chiefly in its sourness. This acidity is exactly what the experience needs to cut through the aggressive sweetness, as we have that old blend of sucralose and ace-k on the job, and they default to "more is more." This is a very saccharine product, but there is just enough of the license's spunk to keep this from being a total dud.
I appreciated the 200 milligrams of caffeine, with its resulting three hour long buzz, but I repeat: this is NOT for children! Yeah we also have taurine, vitamins, yada yada, but my point still stands. Is Ryse Fuel Sunny D bad? Not really, but its warmed-over name and oxymoron flavor are the only things memorable.
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