Thursday, August 19, 2010

Jolt Blue Zero Carb Energy Drink Review

Jolt Blue Zero Carb comes in a can using the newly redesigned Jolt logo that, while I honestly prefer over the original look, doesn't have the best balance of colours. The preferences of silver over blue is understandable, given it's zero carb, but I simply don't feel it works. There's more text added since the cans rethinking, and while none of it is beneficial, it never really clutters up the can nor does it distract the consumer from its natural flow.

Smelling of lightly and pleasantly of cotton candy, Jolt Blue Zero Carb pours out a bright yet frosty powdered blue. Taste-wise, the flavour begins with a decent strength cotton candy that has soft underneath notes of a dull blue raspberry. The blue raspberry has a faint tartness that breathes some life into the otherwise boring fruit hint. There's a bit of a blueberry innuendo overall that's confection-like and semi-thick, but soon it's casually deflated in favor of a stronger focus on the cotton candy. Although the all together sweetness does an honorable job mimicking the trademark sugariness of the wool-textured carnival treat, it ultimately falls flat. It lacks a strong presence and is simply too understated to due its inspiration justice. Unlike its sugared counterpart, the liquid itself isn't too thick but instead has a bubbly and vivacious carbonation which gives it an aerated texture and feel in the mouth. There's no sort of bite or anything during the drinks finish, only a slight rise of carbonation wrapped around a synthetic and generic berry taste. Overall, I appreciate Jolt Blue Zero Carb for giving the flavour indication "blue" a different meaning for sugar free energy drinks(as it commonly stands for straight up berry), but this simply isn't the best to ever of used the word.

Jolt Blue Zero Carb gave me a kick decent in length for its twelve oz. size. I had slight jitters, the buzz lasted just under three hours, and it didn't end in a crash. The ingredient cocktail used consists of: caffeine, taurine, ginseng, B vitamins, and guarana. In the end, the marginal success of Jolt Blue Zero Carb shows that the line is in the hands of people that, while they understand energy drinks more thoroughly than the previous owners did, don't quite know how to bring a drink to total and complete success.

official site

5 comments:

Unknown said...

nice review! where did you find this can of blue zero carb cause i can't find it anywhere in MA. I know riteaid carries jolt but not the zero carb flavor (just cola, orange, and grape). thanks!

Caffeine King said...

I found it in a local though obscure convenience store on the boarder between Maine and New Hampshire. Hopefully you'll find it eventually.

Unknown said...

thanks! not sure why riteaid doesn't sell the zero carb but maybe walgreens and others will start selling it again. thanks again for your response

Anonymous said...

I'm anxious to try this, since they discontinued the greatest zero sugar energy drink to ever exist: Jolt Ultra

I think it would have been better if they kept the Ultra flavor and just put it in the 12oz can. Like everyone else, I can only find the sugar varieties in Rite Aid. : (

Unknown said...

@ Anonymous: I know! Isn't that frustrating? I'm done even checking Rite Aid because I know what I'll find. I used to love the light flavor of the Jolt: Ultra. And who can say they don't miss the POP of those battery cans? Jolt needs to get it in gear and get a store locator going on their website so we know where to get this stuff.

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