Thursday, August 5, 2010

revive energy mint Review


I originally reviewed revive energy mints about a year ago, and the company has since re-envisioned the entire product, and the first thing you notice is its packaging. The entire health food look has been reduced and instead the design looks cleaner and more modern. There's much less of an emphasis on the fruits, and the blue has been darkened. The text is a bit out of hand, but most is needed, and the addition of a flavour indication is appreciated. Overall, I do like the design far more than I did the original, but it doesn't have much personality. It doesn't look cold or anything, but it feels almost generic.

The taste of revive has been slightly refined since I last had it. Initially, the flavour progresses slowly but steadily, and the mint is most akin to peppermint than any other. It isn't overwhelming and is actually rather refreshing. Understated is a bit of a spearmint essence, and it complements the peppermint positively. The mint itself has a rough, grainy texture, and the grains slowly break off and swim around your mouth. It's unpleasant and occurs mostly when the mint is almost completely dissolved. There's no bitterness like the original, but there is still a hint of artificial sweetness, albeit less noticeable. When justifiably compared to the original(and I mean via taste test), the newer revive has a more delicate mint taste, more of a gritty body, and weaker amounts of synthetic sweetness and aftertaste. I said in my original review for revive that it tasted just like what it's supposed to [mints], but in all honestly, the new revive tastes much more like your traditional mint. Granted the graininess is an unwanted addition, but overall it's a better tasting product.

Each mint contains: caffeine, vitamin C, ginseng, various amounts of antioxidants, and guarana. But new to the product is micro encapsulated caffeine, which allegedly means the caffeine is coated, therefor gradually released, resulting in a longer sustained kick. It all makes sense, and actually kinda works. While the buzz I received was less strong than the original, it lasted longer, around four hours. Overall, the new revive energy mint is an all together improvement over its predecessor, which in itself was a good product.

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