For a sugar free energy drink, Bang is taking a huge swing in basing their latest off of a candy. Rope candy to be specific, though you would never tell from the packaging, which is sterile and boring. Where is the fun in a nearly all white can, colored only by a burst of blue here, and red there? I continue to really like the logo, an undercase "b" with a crosshair, but it is too little personality, too late.
The crystal clear concoction here is not as sour as my tongue had hoped, but the acidity is aggressive enough to mostly mask the single sweetener sucralose, which in turn is working overtime to cloak all the supplements crammed into this sixteen ounce can. The experience is indistinctly fruity, a base of blue raspberry and vanilla with bit of a faded pineapple nuance; overall it is not terribly complex but it has enough personality that distracts you from noticing all the chemicals while you are sipping. The carbonation is zesty and helps keep the momentum going, but all that stops by the time the can rang half-empty. By that point, my palate was on autopilot, not necessarily against the liquid inside the thin aluminum walls, but not exactly pining to keep drinking. Good thing we believe in full-service reviews around here.
Now this is what I am talking about: 300 milligrams of caffeine, all for my body. The buzz is the highlight and about the only reason to stick with this for the entire duration. Oh sure, amino acids, B vitamins, and others are here too, I must attribute the three hour long buzz to my namesake chemical over all else. What can I say?