Tuesday, June 8, 2010

Monster Energy Drink Review

I'm actually kinda surprised that it's taken me this long to review arguably the second biggest name in energy drinks, Monster. I've had several cans over a course of four or so years, but none recently, and a two for $3 sale at K Mart provoked me enough to pick up a can for review. The original Monster can uses a simple yet intimidating design that's often considered classic, however it has lost some of its magic this day in age. I'd suggest that a redesign would be effective, although hardcore fans may disagree strongly and it could have a negative effect on its sales.

Monster's taste, like its can, is commonly viewed as "classic," but with the spawn of dozens of clones since its release, the term doesn't hold up as well. The flavour begins a gummy vanilla with a fairly strong apple end trail. The sweetness is very high, and unfortunately it's a syrupy sweetness. Often crossing paths with the sickly sugariness is a moderate sourness that complements the apple in a natural fashion. This section of the experience has moments where the focal point is directed on a recent, mildly rich butterscotch more so than the apple, but it's not as distinct as the apple. Underlying the latter is a bubble gum taste that's clearly gummy and has a vague tartness. There's surprisingly not much of an aftertaste, nor is there any sort of coating left behind. Overall, Monster's taste is more or less Red Bulls flavour evolved, but it doesn't really end up tasting much better.

Monster was the first drink to prove Hansen can formulate a solid kick. Its ingredient cocktail includes: caffeine(160mg), taurine, ginseng, inositol, guarana, L-carnitine, and several B vitamins. The buzz lasted three and a half or so hours, and while I didn't have jitters, it ended in a noticeable crash. Overall, if there's any reason to drink Monster today, it would be for the decently potent kick, as neither its taste or its can are as good as you remember.

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