Wednesday, April 7, 2010

RED Light Energy Drink Review

RED Light is the sugared version of RED Light Sugar Free, but RED's black background looks a whole lot better than Sugar Free's silver did. The common red on black colour scheme makes the bottle sleek and seductive, which is more or less what I think RED Light Industries was going for. The design is essentially the same on both varieties in the line, but where as Sugar Free made the design bleak and boring, original makes the simpleness catch your eye and give it some candy. While I'm still not a fan of the shrink wrapped label, I could see RED Light giving most drinkers one heck of a first impression.

RED Light's initial taste focuses on cherry, blended with a mild cranberry. Both taste natural, and the carbonation is almost sparkling. The cherry is more of an authentic cherry taste, opposed to the common maraschino taste. The experience then gets sweeter, but not syrupy or sickly. During the prior rising, there's a bit of pomegranate flavour that then becomes evident. It's actually more of a note, as it soon becomes muddled as an alloy of goji and lime. The goji is stronger than the lime, but the lime does add a bit of tartness to an otherwise tart-less experience. There's a bit of an earthy hint lurking in the flavour, it's not too noticeable or bitter. Like RED Light Sugar Free, RED Light is impressively smooth, but in terms of overall taste, RED Light is miles ahead of its low-carb counter part.

When compared to other similarly sized energy drinks, RED Light's caffeine content of just ninety milligrams is easily the drinks worst aspect. Although it contained a healthy dose of other ingredients, such as taurine, ginseng, and B and C vitamins, it just couldn't provide a decent kick. While I did receive some energy, it lasted all of two hours. In retrospect, RED Light isn't an energy drink that most will buy into. It's marketed to a higher class of energy drinkers, and perhaps those who are looking for an alternate to coffee, but are afraid that they'll never sleep if they drink other energy drinks. And if that was the thought process behind the weak kick, then I can see where they were going for.

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