Tobacco free, only the surprisingly decent taste of Red Bull shines through in each puff as it exits either your nose or mouth. There is not much in the way of sweetness, but there is a roasted bitterness that bodes outrageously with the act of taking a drag. You get the acidity of the flavor it mimics, some of the vanilla and some of the apple too. But not any of the many available hits are taken to experience the flavor; you play with the aberrant vapor, watch it with playfully with innocence, a new toy for any (18+) kid.
20 puffs amounts roughly to a can of an energy drink, or so the site says. But is that drink an old school eight ounce can, or a standard sixteen ounce can? And even then, the vague declaration leaves more questions than it answers, although there are up to 300 hits per stick so, you will eventually get a rockin' buzz, right? Overall, with all the controversy with electronic smoking devices in the news lately, any caffeine critic must worry about this being more fuel to the fire in the media's ceaseless war against energy drinks. That does not stop it from being pretty fricking cool, though.