Mtn Dew and its associate AMP have been trying to get people to imbibe their sugary bubblies in the morning for years now; oh you do not believe me? Recall their 100% juice entry back in 2010. Then came their "Kickstart" phase a few years later in 2013, which remains on-sale today. Still unconvinced? Go back even further to the late eighties to "Pepsi AM," although that experiment is nothing more today than the answer to a trivia question.
What I am getting at here? This latest attempt "Mtn Dew Rise" is a full-blown energy drink, discarding their usual "AMP Energy" moniker but cannibalizing their own existing products while showing that they really have not learned anything. The naked aluminum coloring is relatively unique amongst competing caffeinated cocktails in the cooler, but it is uninteresting to look at and shows ungainly smudges thus making it difficult to photograph. The design is at least very clean, and the angled lion imagery is cool, because lions are cool.
The flavor is, well, it is another "five percent juice" creation consisting first of white grape and then of the anticipated citrus. This has the orange tasting dulled and diluted, losing its acidic edge in a pool of basic sweetness. It still does resemble tropical harvest, but in the way a generic can of orange soda does; in no way could any palate mistake this as a glass of freshly squeezed nectar. In addition to aspartame, sucralose and ace-k, we do have real sugar to work with. This side effect of its ingredients aid to alleviate any adverse aftertaste, as well as help manufacturer a slight toothsomeness. But the overall texture involves little else but carbonation, a failure to understand the pulpy mouthfeel one looks for from the produce; with so little fruit actually included here, your palate feels detached from what you are actually quaffing, and is ultimately disenfranchised by the time the last few drips fall from the can and onto your tongue.
I said before that the brand does not learn from their mistakes, but that is not entirely accurate; we have a whole 180 milligrams of caffeine, which is twice than what most of their comparable commodities contain. Vitamins, antioxidants, and a few others round out the supplement list, but we came here for the caffeine. Overall, Mtn Dew Rise Orange Breeze treads overly familiar ground and is unlikely to break coffee's morning monopoly, but it is not horrible, which is about all you really need to know.
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