Thursday, April 1, 2010

Blue Energy Drink Review

Blue Energy, what a terrible name. But unlike the name, the can is quite cool. The dark blue background allows the lightning to look fuller than in previous Blue Sky energy drinks. The white text offsets the blue in a positive way, but there's a bit too much white that it gets almost confusing. Also, the cartoon-y logo for "Blue Sky" looks very out of place. But, the can is still a stronger effort than some Hansen products, namely Cafe Energy and Tango, but no where near as strong as others, namely Unbound and Monster Khaos.

Above the nutrition facts, the can claims Blue Energy is "wild berry" flavoured, but April Fool's, it's a Red Bull clone. However, it's not necessarily a bad one. It begins with a lower base of sour apple, with several layers of vanilla and gumminess above it. The sourness dissipates as the gumminess grows rapidly and borderlines cloying. The sweetness is surprisingly not high or syrupy, like many knock-offs are. There's a faint note of mint following the vanilla, but since it's not much more than a note, it never adds much complexity. Blue Energy is smooth going down, and that helps this mirrored flavour stand out. Overall, Blue Energy's flavour is fairly impressive, but at the same time, it's fairly run-of-the-mill.

Blue Energy gave out a kick comparable to most sixteen oz. energy drinks. It lasted a good three and a half hours, I was a bit jittery, and the buzz didn't end in a crash. Each can contains: taurine, ginseng, caffeine, guarana, inositol, vitamin C, L-carnitine, and a variety of B vitamins. Overall, if I was reaching for a clone, then Blue Energy would be a top contender, but I doubt I'd, or really anyone else, would ever knowingly reach for a clone.

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